I get pitched 10-20 times per day.
In my direct messages, in my email inbox, in my LinkedIn, etc.
I have received roughly 3,000-5,000 pitches from different business owners trying to sell their stuff to me.
I have personally pitched hundreds of thousands of business owners on my own stuff.
Why does mine work, and theirs fails?
It isn’t the deliverability…
It isn’t the script…
It isn’t the timing…
It’s the actual thing I am selling.
It’s the value proposition I provide.
It’s the sales argument I present.
It’s the entire positioning & essence of the offer.
An offer that I have formulated based on real feedback, solving real problems, in a way that makes people want to purchase it.
Not an offer that gets people to “book calls”
Because every grifter on the internet wants to show you how many calls they book, but they don’t want to show you how many of those actually sign.
Because you can get as many calls as you want.
And I’m sure you’ve seen this before.
You get these prospects on the phone, and they say,
“This sounds great, but now isn’t the right time”
“This is out of our budget”
“Do you have any references?”
All these objections mean is that they don’t want what you’re selling.
You don’t negotiate with the love of your life.
You see each other, and immediately cannot resist.
Everything else in the world becomes second.
You need each other NOW.
And just like love…
Your prospects must fall in love with your offer.
They must feel like they have to have it right now, and if this isn’t happening to you, you do not have a good offer.
Your offer should make your prospects break all the rules.
I’ve seen thousands of offers.
Personally consulted on all of them.
Seen the direct feedback from hundreds of different markets, and stored all of this information into my bank of knowledge.
I’ve been exposed to massive amounts of different iterations of products & services.
And from this, I have created a step-by-step system that has never not worked to immediately increase interest levels.
Interest levels where people actually pull out their credit cards and become paying clients.
When I tell you this is the most important aspect of your entire business, you may not listen as intently as I need you to.
Because if you do not do this, I absolutely positively promise you will fail.
There is no single marketing system, outreach script, or amount of venture capital that will solve this problem.
The only way to solve this is going through the System.
The offer MUST be fixed in order for anything at all to work, EVER.
Because this is the magic trick.
This is the one fix it all pill that immediately makes everything work.
Your response rates will go up.
Your engagement will go up.
Your call booking rates will go up.
Your call closing rate will go up.
Your client retention will go up.
This will not fix just one variable.
Every single variable will improve simultaneously.
What you will experience will be so profoundly different than what you’ve ever lived before.
You will not recognize your business.
It will be a wholly different being. The entire essence of it monumentally shifted.
And when you follow everything I’ve talked about today…
When you are arbitraging human attention with high velocity Sales Assets…
When you have built an outbound system that gets leads, calls, and clients TODAY…
When you have formulated an offer that gets people to actually pull out their credit cards…
And when you have implemented these systems correctly…
Using the minimum amount of Time and minimum amount of Capital…
So that you are acquiring clients faster…
Signing better clients, for higher retainers…
And doing it while working less…
Are you able to understand the system.
The system for maximum efficiency of Time and Capital.
The one and only thing that will allow you to run a successful business.
The one and only thing that will save you from the recession: